QYS Magazine — relaunching a Slovak queer platform
QYS (also Queer Youth Slovakia) is a quarterly magazine that is trying to fight prejudice by giving space to queer artists and activists. In 2020 they needed a fresh relaunch campaign and a simplified visual style to go with their already established logo.
We chose to go the bold way and used the word "QYS" as part of "QYS MY ASS" - as a response to homophobia, transphobia, body shaming or gender roles.
The website also got a fresh look stripping away all unnecessary elements with a clear focus on the reading experinece.