Where Pilsner Urquell tapsters master their craft.

Advertising, creative direction

Documenting the world's fiercest tapster competition in three episodes.

Every year the best Pilsner Urquell tapsters compete for the ultimate title - Master Bartender. They prepare for months for the grand finale in Pilsen which takes two days and is packed with emotion.

Master Bartender Episode 1: The regional selection.
Video in Czech language.

Master Bartender Episode 2: Mystery shopping.
Video in Czech language.

Master Bartender  Episode 3: The grand finale.
Video in Czech language.

Thanks

Tomáš Vacín, Petr Prokeš and the creative team at TRIAD Prague.

I worked on this project as creative director at TRIAD Prague.