Advertising, creative direction
Every year the best Pilsner Urquell tapsters compete for the ultimate title - Master Bartender. They prepare for months for the grand finale in Pilsen which takes two days and is packed with emotion.
Master Bartender Episode 1: The regional selection.
Video in Czech language.
Master Bartender Episode 2: Mystery shopping.
Video in Czech language.
Master Bartender Episode 3: The grand finale.
Video in Czech language.
Tomáš Vacín, Petr Prokeš and the creative team at TRIAD Prague.
I worked on this project as creative director at TRIAD Prague.