Appre — Crafting a sustainable yet mainstream fashion brand
Appre is a small czech brand with a simple promise: deliver simple fashion as sustainably as possible. Their designs ignore trends on purpose and aim to stay relevant for la bit longer than their trendy competitors.
Derived from the word "appreciate", we crafted Appre as a brand thankful for natural resources, humanity and ethics, inviting people to do the same.
Appre's first lookbook was inspired by the first Covid lockdown that was very much affecting the business and the people the brand was made for.